Email, SMS, Web and Retention for DTC Brands
What is owned traffic?
Owned traffic comes from channels your brand controls outright: your website and store, your email list, your SMS subscribers and your existing customers. You don't pay for each visit, and no algorithm decides who sees your message. That makes owned traffic the lowest-cost traffic you have and the engine that turns one-time buyers into repeat revenue.
Owned is one of the four traffic engines C4 runs together. Paid and borrowed traffic bring new customers in, organic traffic builds demand that compounds, and owned traffic is where those customers stay.
Klaviyo email marketing
Welcome, abandoned cart, browse abandonment, post-purchase and win-back flows come first, because they earn from traffic you already have. Then a campaign calendar segmented by what people bought and when, written to drive revenue, not unsubscribes.
SMS marketing
Personalized text campaigns and automated flows that reach customers in seconds. Sends are timed and segmented so the list stays profitable instead of fatigued, and SMS works alongside email instead of repeating it.
Shopify management
Store setup and design, app and third-party integrations, product listing optimization, and analytics and reporting, so the storefront stays fast, current and built to convert.
Website development and maintenance
Builds, rebuilds, speed and conversion fixes, and ongoing maintenance for the site your brand lives on. It will always work. If it doesn't, we fix it.
Customer service
Outsourced DTC customer support that protects the brand in every reply. Questions get answered in your voice, so each conversation keeps a customer instead of losing one.
Design and brand guide
A brand guide that defines your identity and messaging, and graphic design that applies it across your site, emails, ads and social, so every channel looks and sounds like the same company.
How we run it
Audit what you own
We review your site, store, flows, list health and support history, then show you where repeat revenue is leaking.
Build the foundation
Core email and SMS flows, site and checkout fixes, and brand standards go live first, because they earn every day without new spend.
Grow and retain
Campaigns, segmentation and support run on a steady rhythm, and every month we report revenue from owned channels in plain language.
Common questions
How is owned traffic different from organic traffic?
Organic traffic is attention you earn on platforms you don't control, like Google rankings and social feeds. Owned traffic is the audience you keep: once a visitor becomes an email subscriber, an SMS subscriber or a customer, you can reach them again directly. Paid and organic traffic bring people in; owned is where they stay.
Do you work in our Klaviyo and Shopify accounts or yours?
Yours. We work inside your accounts, so the flows, templates, lists, data and store stay with you. If we part ways, nothing leaves with us.
How soon do email and SMS start producing revenue?
Core flows start working as soon as they're live, because they trigger on things already happening: sign-ups, abandoned carts and first purchases. Campaign revenue builds as the list and your segments grow.
Can you take over a store or site another agency built?
Yes. We start with an audit of the theme, apps, integrations and tracking, fix what's broken, and document the setup before changing anything.
Do we need every owned service?
No. Most brands start with email and SMS flows because they earn from traffic you already have, then add the rest as gaps show up. We'll tell you where to start after the audit.