Marketing for Direct-to-Consumer eCommerce Brands
Where DTC brands usually stall
The platforms disagree with the bank
Meta reports a 4x, Google claims the same orders, and the deposit does not match either. Until the pixel, Conversions API and UTMs are disciplined, every optimization decision is a guess.
One creative is carrying the account
It worked for four months and now it is fatiguing. Without a weekly testing cadence there is nothing behind it, and spend gets cut rather than moved.
Acquisition is the only lever
No reorder flow, no SMS file worth the name, so rising ad costs land straight on margin. The brands that survive a bad quarter are the ones that already owned their audience.
What we run for DTC brands
Paid acquisition
Meta, Google and Amazon run as one account rather than three silos competing for the same customer.
Tracking and attribution
Pixel, Conversions API and UTM discipline until platform revenue reconciles with Shopify.
Weekly creative testing
New concepts into market every week, winners scaled and losers cut on evidence, not instinct.
Email and SMS retention
Klaviyo flows and SMS campaigns that turn a first order into a second one and take pressure off CAC.
Shopify management
Store setup, speed, product listings and third-party integrations: the conversion side of the equation.
Amazon and marketplaces
Full account management, listing optimization and ad management where the marketplace is a real channel.
The track record behind it
eCommerce brands worked with, including Amazon, Ninja and Whole Foods Market.
Managed in paid ad spend, returning $600M in tracked revenue.
Common questions
What does a DTC marketing agency actually do?
For a direct-to-consumer brand, the job is to run acquisition and retention as one system: paid media to bring people in, tracking so you know what worked, creative to keep the ads fresh, and email and SMS so a first order becomes a second. An agency that only buys media is optimising half the equation.
What ad spend do you need before this makes sense?
Our tiers start at $3,000 a month in managed spend and run past $500,000. Below $3K there is not enough data volume in a week to test creative properly, and you will get more out of putting the money into production.
Do you work inside our Shopify and Klaviyo accounts?
Yes, with your own access. We request partner or collaborator access rather than taking ownership, so the store, the ad accounts, the pixel and the email list stay yours. If the engagement ends, nothing leaves with us.
How do you measure success?
Blended performance against what the business actually banked, not platform-reported ROAS. We reconcile spend across every channel against total revenue, so the number we report is one your bookkeeper would recognise.