Healthier Home Products

Branding, Creative Direction, Launch, Social Media, Paid Media, SEO, Video, Photo, Influencers, Strategy

Woman smiling while holding a spray bottle of household cleaner and a round-headed mop

The challenge

Transition HHP from a retail-reliant presence to a DTC powerhouse with customer relationships and profit channels they can own.

Roles

C4 Social Content Army
eCommerce DTC Strategy
Paid media management
Social Media Marketing
Email & SMS
Influencer Management
Photo & Video Production

Results

$400K/month revenue on Amazon within 6 months
$150K/month in revenue on Website within 6 months
50,000+ loyal customers within 6 months

Our approach

Leverage any existing brand recognition garnered from their existing retail space, known as CHOMP, and reposition the company with their rebranding of Healthier Home Products by CHOMP as a DTC brand online with a direct connection to helping customers clean their homes in a safer way.

The plan

Reimagine The Brand Guide and Messaging
Redesign Logo and Packaging
Identify Customer Avatars and Sales Funnels
Establish A Unique Social Media Presence
Produce Video Content That Converts

Selected work

Dalmatian sitting on a gray couch beside two bottles of Healthier Home cleaner as a hand reaches for one

Bottle of Healthier Home cleaner lying on rumpled light blue bedding

Woman smiling as she holds a round-headed mop and a Healthier Home spray bottle

Bottle of World's Best Gutter/Siding Cleaner beside a blue microfiber wash mitt

Woman in yellow rubber gloves cleaning a car wheel, with a spray bottle of cleaner at her side

Gray and white cat in a red bow tie sitting on a blue chair next to a spray bottle

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Let's look at your brand.

We'll audit what you're running and show you what we'd change, before you sign anything.Engines start at $5,000/month, built for $2M+ brands and VC-backed DTC brands in growth mode.

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