Marketing for Health & Wellness Brands
What makes this category harder
Ad review is part of the creative brief
Platform policy limits what you can imply about a person's health, body or condition. Writing to convert inside those lines is a skill, and rebuilding an account after a restriction is expensive.
The first order rarely pays for itself
Acquisition cost is judged against lifetime value here, not the initial checkout. Brands that optimise to first-purchase ROAS usually throttle the campaigns that were actually working.
Trust is the conversion lever
People research before they buy. Education content, practitioner voices and honest proof do more for conversion rate than another round of discount creative.
What we run for health and wellness brands
Policy-aware paid media
Meta and Google campaigns built to convert without writing checks your compliance review cannot cash.
Webinars and Facebook Live
Full production and promotion for the long-form format this category converts on: slides, run of show, technical support and follow-up.
Subscription and reorder flows
Klaviyo and SMS sequences built around the refill window, because retention is where the margin actually is.
Organic search, AEO and GEO
The research phase increasingly happens inside an AI answer. We write content built to be cited there, not just ranked.
Comment moderation
Health audiences ask real questions in the comments. We respond daily, on-brand, and escalate anything that needs your clinical team.
Coaching and content creation
We coach your founder or practitioners on what to shoot and how to show up on camera, then edit it into something that performs.
The track record behind it
Full-time marketers and creatives, including the production team behind webinar and live work.
Managed in paid ad spend across policy-sensitive and mainstream categories alike.
Health and wellness work including Brain Balance, PlantStrong and Healthier Home.
Common questions
Can you run paid ads for supplements and health products?
Yes. The work is building creative and landing pages that convert while staying inside each platform's advertising policy on health and personal attributes. We have run accounts in policy-sensitive categories and know where the lines sit before a campaign gets rejected.
Who is responsible for claims and regulatory compliance?
You are, with your own counsel or regulatory adviser. We are a marketing agency, not a regulatory consultancy. What we bring is platform policy fluency and a review step in our own process, so copy reaches your legal review already written to be defensible.
How long before this shows results?
Tracking and account structure fixes usually show inside the first month. Because consideration windows in this category run long and the economics depend on repeat purchase, judge the work at ninety days rather than thirty.
Do you work with clinics and practices, or only product brands?
Both. A multi-location practice needs local search, Google Business Profile and reputation management more than it needs national paid social, so the mix looks different, but the four traffic types still apply.