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New Year Marketing Campaign Plan: Sell the Transformation, Not the Discount
Your January customer already has a goal and needs help getting started, so another discount won't win them over. Here is how to build a new year marketing campaign around a starter…
Read the postThe Fresh Start Effect: Why January Is a Real Buying Window for Wellness, Fitness and Beauty Brands
The fresh start effect is the research-backed reason New Year New You marketing works, and it is why wellness, fitness and beauty brands need to be positioned and stocked before January 1,…
Read the postHome Services Marketing Starts With One Number: Customer Acquisition Cost
For lead based home services companies, knowing your numbers is the starting line. Here is why customer acquisition cost per completed job is the number that should run your marketing plan.
Read the postHow to Plan Influencer Marketing Campaigns That Show Up in Shopify, Not Just in Likes
Most influencer marketing campaigns get judged on likes because nobody planned how to measure revenue. Here is the one page plan we use (goal, creator mix, brief, budget, usage rights, codes and…
Read the postLLM SEO for Ecommerce: What Gets Your Products Recommended by ChatGPT, Gemini and Perplexity (and What You Actually Control)
AI assistants recommend products based on three inputs: structured product data, reviews and third-party mentions. This guide shows which of those a Shopify brand controls, which it can only influence, and where…
Read the postAI Overviews Tracker for Ecommerce: How to Measure and Win Citations in Google’s AI Answers
Most DTC brands can't see whether Google's AI answers mention them on the searches that drive revenue. Here's how to build a simple AI Overviews tracker and make the content changes that…
Read the postUser Generated Content Examples That Sell: How DTC Brands Put Customer Content to Work and Keep It Coming
The best user generated content examples are not one-off campaigns. They are systems that put customer photos, videos and reviews to work on product pages, in email and in ads, with post-purchase…
Read the postKlaviyo vs Mailchimp for Shopify Brands: Which Platform Pays Off Once You Pass $1M
Klaviyo vs Mailchimp is really a question about how much revenue your email program should produce. Here is how the two compare on Shopify data, flows, segmentation and real cost at 25K,…
Read the postBrand Collaboration Playbook for DTC: Score the Partner, Structure the Drop, Split the List Fairly
A good brand collaboration gets you in front of new customers who already trust a brand they love. Here is how to score partners on audience overlap, choose the right format and…
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