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The Blog
Paid media, organic social, email and search, written by the people running the accounts. New posts weekly.
Latest posts
How to Calculate ROAS (and Your Break-Even ROAS) for a Shopify Brand
Learn how to calculate ROAS and your break-even ROAS from real Shopify margins, then set targets from contribution margin, not an industry average.
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Shopify to Amazon: Adding Amazon Without Cannibalizing Your DTC Store
Going from Shopify to Amazon? See which SKUs to list, how to hold one price, where Buy with Prime fits and how to keep DTC customers buying direct.
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Shopify Conversion Rate Optimization: A Practitioner’s Checklist for $1M+ Stores
A practitioner's Shopify CRO checklist for $1M+ brands: rank fixes by revenue at stake, work product page to speed, then test before scaling ads.
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