Serendipity
The challenge
Introduce the tastiest, most indulgent ice cream ever to the entire United States. The brand was already iconic, so the announcement itself had to be eye-catching within the first few seconds. We wanted the viewer to not only get an idea of what the product tasted like, but get a first glimpse inside the pint at the actual product. The results were 3D animations that garnered tens of thousands of views within the first few days and a conversation in the comments section that had people tagging and asking “where can I get this?!”
Roles
- C4 Social Content Army
- eCommerce DTC Strategy
- Paid media management
- Social Media Marketing
- 3D video production
- Influencer Management
- Photography
- Boots on the ground marketing
Results
- Successful retail launch to hundreds of locations across the United States
- Successful launch of social media platforms
- Assistance in acquisition and part ownership to an A-List celebrity
Our approach
Leverage professional models set against iconic New York City backdrops, under C4 Social’s direction, to launch Serendipity with a demographically representative cast that mirrors U.S. ethnic diversity, ensuring the brand’s debut feels inclusive, aspirational, and instantly relatable to customers nationwide.
The plan
- Reimagine The Brand Guide and Messaging
- Launch social media channels with high-end quality 3D videos to build launch anticipation
- Identify Customer Avatars
- Assist with the nationwide launch of products in retail
