The challenge
Rocky Mountain Foods already owned the bulk-bin aisle, but we needed to get that same trail mix into people’s carts online, so C4 Social turned the product into a lifestyle shortcut. We shot quick-hit recipe reels for busy parents (“toss a handful into after-school yogurt”), stitched together POV clips of weekend hikers refueling on the ridgeline, and dropped punchy carousels that broke down macro benefits in plain language.
Roles
- C4 Social Content Army
- eCommerce DTC Strategy
- Paid media management
- Social Media Marketing
- Photo & Video Production
Results
By weaving the snack into moments everyone recognizes, from lunch-box prep to summit selfies, we reframed Rocky Mountain’s mix as the go-anywhere, feel-good fuel customers could click to buy direct, cracking open a whole new DTC revenue stream.
Selected work
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