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C4 Social

Industries We Serve

A DTC brand and a Health & Wellness brand do not get the same playbook. These are the two categories where our team has the reps: 200+ brands scaled, $150M in managed ad spend, and $600M in tracked revenue behind the decisions.
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200+

eCommerce brands our team has worked with

$150M

In ad spend managed across paid platforms

$600M

In tracked revenue attributed to that spend

Two categories, two playbooks

The channels overlap. What changes is the constraint (margin in one, compliance in the other), and the constraint is what the strategy has to answer to.

Direct-to-Consumer eCommerce

Margin is the whole game. We rebuild tracking until platform numbers reconcile with what your store actually banked, then scale against blended return instead of last-click ROAS.

  • Meta, Google and Amazon paid
  • Klaviyo email and SMS retention
  • Shopify store management
See the DTC playbook →

Health & Wellness

Claims get reviewed, consideration windows run long, and the money is in the second order. We write creative that converts without tripping platform review, and measure on lifetime value.

  • Compliance-aware paid creative
  • Subscription and reorder flows
  • Webinar and Facebook Live production
See the health playbook →

Brands our team has worked with

AmazonFordNetflixFOXWhole Foods MarketWalt DisneyNinjaPlantStrongBrain BalanceLife of DadHealthier Home

Based in Orlando. Built for brands anywhere.

C4 Social works out of Central Florida, and a good share of our clients are here in Orlando, Winter Park, Lake Mary, Sanford and the wider I-4 corridor. The rest are spread across the country and shipping worldwide. Same team either way: ten full-time marketers and creatives, not a rotating bench of contractors.
Talk to an Orlando marketing team

Common questions

What industries does C4 Social specialize in?

Two: direct-to-consumer eCommerce and health and wellness. Our team has worked with over 200 eCommerce brands, and we focus on these two because that is where our pattern library is deepest: what creative works, what breaks compliance review, and what a healthy acquisition cost looks like in each.

What size brand do you typically work with?

Our managed ad spend tiers run from $3,000 a month up past $500,000 a month. Below roughly $3K in monthly spend there is not enough testing volume to learn from, and the money is better spent on creative than on management.

Do you work with local Orlando businesses?

We do. C4 Social is based in Central Florida and works with businesses across Orlando, Winter Park, Lake Mary and the I-4 corridor, alongside national direct-to-consumer brands. Local engagements usually lean harder on organic search, Google Business Profile and reputation management than a national DTC account would.

What is actually included in an engagement?

It depends on which of the four traffic types you need help with, but a typical retainer covers paid media management, organic social and community, email and SMS, and the creative to feed all three. Website development and fractional CMO or CTO work sit alongside it when the site or the strategy is the bottleneck.

Let's look at your brand.

We will audit what you are running now and tell you what we would change, before you sign anything.
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