The Blog
Latest posts
Micro Influencer Marketing: A Customer First Playbook for Finding, Pitching and Paying Creators Under 100K
Most brands treat micro influencer marketing as a hunt for strangers with good engagement. We think the better starting point is your own customer list, followed by outreach that earns replies and…
Read the postTikTok Spark Ads for Shopify Brands: How to Turn Creator Posts Into Profitable Ads
TikTok Spark Ads let you put paid reach behind real posts from your brand or your creators, and the social proof stays with the post. Here is how a $2.5M DTC brand…
Read the postHow to Get on Podcasts Your Customers Already Trust: A Founder’s Playbook for Borrowed Audiences
Podcast guesting lets a DTC founder borrow an audience that already trusts the host. Here is how to get on podcasts your customers actually listen to, pitch so you get booked, and…
Read the postBest Time to Post Reels on Instagram: Find Your Own Window, Then Focus on What Actually Sells
Generic posting charts disagree with each other and say nothing about your buyers. Here's how DTC brands find the best time to post reels on Instagram from their own data, and why…
Read the postTikTok Shop Affiliate Marketing: The Profit First Playbook for DTC Brands
TikTok Shop affiliate marketing can become a real sales channel for a $2.5M brand, but only if commissions, samples and fees are planned around contribution margin. Here is how we structure open…
Read the postUGC Platform, Agency or Direct Creators? How DTC Brands Should Source Content
A UGC platform, a UGC agency and hiring creators directly each trade cost, speed, rights and quality differently. Here is how a $2.5M DTC brand should choose, plus a creator brief template…
Read the postAmazon Creator Connections for Brands: How to Set Commission Offers Creators Accept (and Prove They Pay)
Amazon Creator Connections lets you pay creators only when they drive sales. This guide covers how to set it up, which commission levels to test, and how to tell whether those sales…
Read the postCleaning Email List Before Black Friday: A Tiered Klaviyo Playbook That Protects Revenue
Black Friday is about five weeks away, so this is the last good window for cleaning your email list. Here's the tiered Klaviyo system we use (90-day, 3-year and re-engage) with sunset…
Read the postInfluencer Gifting for the Holidays: A Q4 Seeding Calendar That Lands Before Black Friday
A practical Q4 influencer gifting plan for DTC brands. It covers who to seed, the dates to ship so creator posts land before Black Friday, and how to connect gifted posts to…
Read the post