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The Blog
Paid media, organic social, email and search, written by the people running the accounts. New posts weekly.
Latest posts
MER vs ROAS: How to Use Marketing Efficiency Ratio to Know If Your Ads Are Really Working
Learn the marketing efficiency ratio formula, how MER differs from ROAS, and how to set a target from your margin so ad spend scales profitably.
Read the postHow to Calculate ROAS (and Your Break-Even ROAS) for a Shopify Brand
Learn how to calculate ROAS and your break-even ROAS from real Shopify margins, then set targets from contribution margin, not an industry average.
Read the postShopify to Amazon: Adding Amazon Without Cannibalizing Your DTC Store
Going from Shopify to Amazon? See which SKUs to list, how to hold one price, where Buy with Prime fits and how to keep DTC customers buying direct.
Read the postShopify Conversion Rate Optimization: A Practitioner’s Checklist for $1M+ Stores
A practitioner's Shopify CRO checklist for $1M+ brands: rank fixes by revenue at stake, work product page to speed, then test before scaling ads.
Read the postLet's look at your brand.
We'll audit what you're running and show you what we'd change, before you sign anything.Engines start at $5,000/month, built for $2M+ brands and VC-backed DTC brands in growth mode.
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