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Google Retargeting Ads for Shopify Brands: Windows, Exclusions and the Email Overlap Problem
Retargeting usually looks like the most profitable line in your ad account, and that's exactly why you should question it. Here's how to set windows by consideration cycle, exclude the customers you…
Read the postHalo Effect Marketing: How Your Facebook Ads Quietly Drive Amazon Sales
Your Facebook and Instagram ads are probably driving Amazon sales that your Shopify dashboard never credits. Here is a simple way to estimate that halo with data you already have, and why…
Read the postLife After the Signature: A First 90 Days Checklist for Your DTC Marketing Agency
The pitch is the easy part. Use this first 90 days checklist to see if your DTC marketing agency is learning your business like an owner, reporting honestly on profit, and doing…
Read the postVet the People, Not the Pitch: The Ecommerce Marketing Agency Team Checklist
The people in the pitch aren't always the people who run your account. This 10 point checklist helps DTC founders vet the actual team at any ecommerce marketing agency before signing.
Read the postMarketing Agency Contract Red Flags: 10 Clauses Every DTC Founder Should Check
The pitch shows you how an agency wants to be seen. The marketing agency contract shows how it will treat you when results dip, people change or you want to leave, and…
Read the postIn House Marketing vs Agency: The Honest Decision Checklist for a $2.5M DTC Brand
Most founders frame in house marketing vs agency as a salary versus retainer question, but it is really about skills, speed and who owns the plan. Here is an honest decision checklist,…
Read the postWhy Founders Distrust a Small Business Marketing Agency (and the 12 Trust Signals That Change Their Mind)
Many growing DTC brands have been burned by agencies before, and their skepticism is earned. This checklist names the four fears founders have and the 12 trust signals that tell a real…
Read the postHow to Choose a Marketing Agency That Thinks Like a Founder: A 10 Point Scorecard
Burned by an agency before? This founder scorecard gives you 10 practical tests to run during any sales process, so you can see which agency will treat your money like its own.
Read the postQuestions to Ask a Marketing Agency Before You Sign: The Founder’s First Call Checklist
A first call checklist for DTC founders who have been burned before: 10 questions to ask a marketing agency, what a good answer sounds like, and the red flags that should end…
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