OwnedBorrowedPaidOrganic

Four Marketing Engines.
One Goal: Revenue.

C4 Social runs all four traffic engines together at the same time to build long-term,
measurable growth for your eCommerce brand.

Trusted by

For the last twelve years, we have worked with brands that make the world a better place. Here are just a few of them.

Logos of brands C4 Social has worked with: Mastering Diabetes, Evolution Health, Walt Disney, Cancer Connection Docs, Advanced PainCare & BioHealth Institute, PlantStrong, Netflix, Bentley, Healthier Home, Life of Dad, Whole Foods Market, Ford, and Amla Green

What we do

Four types of traffic (owned, borrowed, paid and organic), acquired and leveraged through proven systems.

Owned

Your site, your list, your customers. The channels no algorithm can switch off, built to turn first orders into repeat revenue.

Borrowed

Audiences that already trust someone else. Creators, UGC and partners that put your product in front of them.

Paid

Meta, Google and Amazon. $150M managed and $600M in tracked revenue, run by people who own the number.

Organic

SEO, social and content that compound instead of switching off when spend does, built to rank and to be cited by AI answers.

Industries we serve

Direct-to-Consumer eCommerce

Illustration of social media, search, email, text message and online store traffic flowing into an eCommerce sales funnel that turns shoppers into orders, shipments and revenue growth

Health & Wellness

Case studies

Click on any of the brands below to learn more about how we helped them grow.

Woman smiling while holding a spray bottle of household cleaner and a round-headed mop

Healthier Home Products

Branding, Creative Direction, Launch, Social Media, Paid Media, SEO, Video, Photo, Influencers, Strategy

Two people smiling outdoors as they hold out sandwiches toward the camera, with fresh vegetables on a cutting board

Happy Campers

Paid Ads, Branding, Social Media Marketing, SEO, Video and Photo Direction, Influencers

Woman with curly hair smiling as she eats from a pint of Serendipity ice cream

Serendipity

Photography Direction, Launch Strategy, 3D Video Mapping and Design, Graphic Design

Smiling girl flexing her arm beside an exercise ball in front of a blue wall that reads CORE

Brain Balance of Texas

Branding, Creative Direction, Photography, PPC, Social Video, Automation Bots

Hand holding a bag of Rocky Mtn GORP trail mix on a mountaintop as a hiker stretches in the background

Rocky Mountain Foods

Photography, Video Production, Social Media, Strategy, Web Design

Woman touching foreheads with a golden retriever while holding a bag of Nala's dog treats

Honest Pets

UGC, Brand Video, Storytelling, Paid Ads, Creative Direction, Art Direction, Social Amplification, Influencers

Woman sipping a green smoothie through a striped straw from a glass jar

Amla Green

UGC, Brand Video, Storytelling, Paid Ads, Creative Direction, Art Direction, Social Amplification, Influencers

Marketing With Morals

Short, practical episodes from Cory Warren on growing a direct-to-consumer brand, plus conversations with the operators and leaders changing how digital marketing gets done.

From the blog

Oct 4, 2026

How to Calculate ROAS (and Your Break-Even ROAS) for a Shopify Brand

Learn how to calculate ROAS and your break-even ROAS from real Shopify margins, then set targets from contribution margin, not an industry average.

The word AMAZON hand-painted in black on a brown textured background

Oct 4, 2026

Shopify to Amazon: Adding Amazon Without Cannibalizing Your DTC Store

Going from Shopify to Amazon? See which SKUs to list, how to hold one price, where Buy with Prime fits and how to keep DTC customers buying direct.

Person tapping a virtual screen showing CRO above icons for analytics, growth, a sales funnel and revenue

Oct 4, 2026

Shopify Conversion Rate Optimization: A Practitioner’s Checklist for $1M+ Stores

A practitioner's Shopify CRO checklist for $1M+ brands: rank fixes by revenue at stake, work product page to speed, then test before scaling ads.

Let's look at your brand.

We will audit what you are running now and tell you what we would change, before you sign anything.